Industry
News and Media
Modernizing an iconic digital media brand
We refreshed Rediff’s identity with a contemporary visual system that strengthens recognition while honoring its legacy.
Brand guideline pages delivered
Brand Assets Created
Complete Brand Identity
Rediff is one of India's longest-running online media companies, offering news, mail, and communication services. We led a full rebranding project to modernize Rediff's visual identity and brand positioning for today's digital media landscape.
As a legacy media brand, Rediff needed to modernize its identity without losing the recognition built over decades. The challenge was researching brand positioning and designing a new visual system that felt current while honoring Rediff's established presence in Indian media.
We delivered a bold new visual identity, including a refreshed logo, typography, and color scheme, supported by detailed brand guidelines. The rebrand strengthens Rediff's presence and recall in the competitive Indian digital media landscape.
