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Rediff

Industry

News and Media

Modernizing an iconic digital media brand

We refreshed Rediff’s identity with a contemporary visual system that strengthens recognition while honoring its legacy.

25+

Brand guideline pages delivered

50+

Brand Assets Created

100%

Complete Brand Identity

Rediff is one of India's longest-running online media companies, offering news, mail, and communication services. We led a full rebranding project to modernize Rediff's visual identity and brand positioning for today's digital media landscape.

As a legacy media brand, Rediff needed to modernize its identity without losing the recognition built over decades. The challenge was researching brand positioning and designing a new visual system that felt current while honoring Rediff's established presence in Indian media.

We delivered a bold new visual identity, including a refreshed logo, typography, and color scheme, supported by detailed brand guidelines. The rebrand strengthens Rediff's presence and recall in the competitive Indian digital media landscape.

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