Rediff
Scope of work
Branding
Brand Positioning
Brand Guideline
Market Research
Typography
Visual Identity
Industry
News and Media
Location
Mumbai
Services
Rebranding
Rediff
Rediff is an Indian online media company offering news, mail, and communication services.
Speed
Performance
Accessibility
Brand
Positioning
Brand
Recognition
Brand
Perception
Challenge
Rediff required a rebranding to modernize their visual identity and brand positioning, aligning with their evolving business model in media and News.
Results
Delivered a new, bold visual identity with refreshed logo design, typography, and a new color scheme, enhancing Rediff's presence in the competitive digital landscape.
